Our Tender Sure® Guarantee

To understand our Tender Sure® Guarantee, all it takes is one bite. Our proprietary Tender Sure® pork process locks in the meat's natural flavor and juices, so each cut turns out delicious, tender & juicy every time. We’re pretty sure you’ll be satisfied. In fact, we think you’ll be back for more before you know it. Because Tender Choice® pork delivers results your family will be raving about for days to come.

Our commitment makes a difference.

The Tender Choice® pork brand is made with pride right here in the heart of America. So we wouldn’t feel right without giving back to those who give us so much. That’s why we pay special attention to the welfare of the animals in our care, the environment that sustains us and the communities that support us. Without them, we can’t succeed in our mission to deliver the best pork available. Here are just a few of the ways we’re doing the right thing for the world around us.

Animal Welfare

Nutrition Leadership

Our brand is supported by a tremendous amount of resources, including eight swine experts, allowing us to create optimal nutrition for healthy hogs.

Supply Chain Assessment

We regularly assess producer facilities and require all producers and transporters to prove certifications so we can ensure adherence to all industry and government animal welfare standards.

Animal Well-Being

Our unloading, receiving and holding facilities were designed or improved by Dr. Temple Grandin, Ph.D., one of the nation’s foremost authorities on livestock behavior and handling.

Ongoing Monitoring

Our processes are monitored and audited by federal inspectors, internal staff and third-party assessors, and include the use of video auditing at both production facilities.

Certified Personnel

Plant personnel are LAMS (Learning and Assessment Management System)-certified and receive more than 80 hours of animal welfare training.

Environmental Initiatives Environmental Initiatives

Another way we practice corporate responsibility is through efforts to minimize our impact on the environment. Protecting and preserving natural resources is a priority for us, and we constantly strive to develop new ways to do so. We have achieved ISO 14001 certification at all facilities, and received AMI Tier 4 Environmental Recognition Awards at all of our processing and live pork facilities. In addition, since 2001, we have:

  • Reduced overall water usage by 18 percent via reuse methods
  • Improved overall energy efficiencies by 7 percent via capturing renewable resources
  • Partnered with the U.S. Environmental Protection Agency’s Energy Star Program
  • Participated in the Carbon Disclosure Project
Community Support Community Support

We feel that supporting the communities in which we live and work is of critical importance, both as a brand and as a company. That’s why we actively encourage community involvement among our personnel, supporting a wide range of local, community-based organizations. As a company, we provide support through cash and product donations that total over $700,000 per year. We believe in making the world a better place, and consider giving back to the communities that support us the right thing to do.